5 Times A Home Stager Is Worth The Investment

June 4, 2019
Toronto Home Staging

Selling a home can be highly stressful, but when done right, there can be a huge payoff. Working with the right home stager can mean the difference between a lagging listing and a speedy sale – at a higher price!

Now, you may question the value and services of a home stager. Ultimately, it’s my job to create an emotional connection to your home and make buyers fall in love. Here are 5 signs it’s time to call in a pro.

1. If you barely have time to do the dishes…

Work life, family life, social life – it’s a juggling act, and you haven’t even thought about cleaning the house! Preparing a home for sale takes more time than you’d anticipate. Depending on your home’s condition, it can take weeks to get the place in “showing” condition. It’s time to call in a home stager, who knows what it takes to might the right impression of prospective homebuyers.

2. If you didn’t know you can rent furniture…

Selling your home – in some cases, for over asking – means showing it at its best. This means outfitting it with the right furnishings that are the right size and style. This doesn’t mean spending tens of thousands on high-end pieces. Home stagers have access to a large inventory of beautiful furniture and eye-catching accessories boost visual impact to buyers, and potentially justify a higher asking price.

3. If the term “vignette” doesn’t ring a bell…

Home stagers use a variety of decorating techniques to highlight your home’s best attributes and make it feel like “home.” These include staging small vignettes that set a tone and paint a pleasing picture. A welcoming entranceway, a cozy reading corner, a display of your collectables. Incorporating the right decor elements leaves the buyer wanting more. If you don’t have a flare for this, call a stager.

4. If you don’t know who your target buyer is…

Staging a home without a target demographic is like driving without a destination. Aside from their knowledge of what’s trending in decor, home stagers do their research before taking on a project. That means having knowledge of the real estate trends in your neighbourhood, and having the comparables to help maneuver the sale in your favour. Knowing your target buyer is key to effective home staging.

5. If your competition leaves you in the dust…

Are other houses in your neighbourhood selling fast, while yours hasn’t received any bites from buyers in the last 30 days? Remember, selling a home is largely about making a great first impression – and you only have one chance to make a good impression. If buyers aren’t “wowed” on their first walk-through of your home, you can be sure they’ll just keep walking to the next house.

Many home sellers pass on the services of a professional home stages, to save money, but this is a costly mistake.  Hiring a professional home stager is a small investment that can boost your chances of a quicker sale at a higher price.


Toronto-based, award-winning Interior Stylist, Red Barrinuevo is an Interior Decorator and Principal Designer of Redesign4more Inc., servicing clients in Toronto and the GTA. The firm’s known for enhancing and creating stylish yet functional spaces through their creative home staging, interior styling, and design services. To know more about Red and Redesign4more, visit www.redesign4more.com.

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