5 Massive Mistakes Home Owners Make When Hiring a Home Stager

March 18, 2013

When you decide to hire a home stager to decorate your property to sell faster and for more money, you need to make sure you’re investing in the right person. After all, you’re trusting someone with the sale of your largest asset–your home– so you have to be careful to put confidence in an experienced professional.

Etobicoke Home Staging


1.Focusing on price

The last thing you should be focused on is how much the home stager is charging. Saving a few hundred dollars in fees and getting bad advice will cost you thousands if not tens of thousands of dollars. You have a budget in mind, of course, but you stand to make a huge profit from effective home staging. That’s why you should consider hiring a home stager as an investment in the sale of your largest asset. For optimal results, invest in the highest quality stager you can find.

Professional home stagers expect to earn anywhere from $250 to $500 for the initial consultation. Beware of anyone willing to work for significantly less for doing work that you stand to make anywhere from $10,000 to $100,000 profit from.

Rates will vary depending on your geographic location and the stager’s experience, but you shouldn’t hire someone just because he or she charges a ridiculously low rate. As with most things in life, you get what you pay for.

 2.Looking for credentials

Another common mistake is to look for “credentials,” since none exist in the home staging field. There is no governing body or official organization ruling over the home staging industry. There are no official home staging accreditations or certifications in this completely unlicensed field. The letters you see after some home stagers’ names simply come from a particular home staging training company that pushes them as part of their marketing strategy. Instead of relying on unofficial credentials, look at testimonials from past clients, before and after photos, and real estate knowledge.

3.Hiring someone without looking at a website or portfolio

It is recommended that you work only with home stagers who have a presence on the Web. Because you’re hiring a professional in a visual field, you want to see how they express themselves through their biggest marketing piece: their website.

A professional portfolio full of before and after photos is a must. How else will you know what kind of results you can expect from a real estate stager? Because some companies provide ready-made portfolios to home stagers as part of their training programs, it’s important to ask questions about the photos that are presented as a home stager’s own work. If the stager can’t provide details about the property or you’ve seen the same shots on another stager’s website from the same “school” or training program, this should raise a red flag.

If you can’t find a particular home stager’s website or any online proof of their existence, you have to question how serious they are about their business. Alternatively, if they have a very unprofessional website, you have to wonder whether they’ll be capable of staging your home the way you expect from a professional.

 4. Not looking for references or a proven track record

Read through the testimonials you’ll find on most home stagers’ websites. If there are none available (or they only provide initials and not full names), contact the stager and ask if they have any references. You shouldn’t hire someone to stage your property without hearing about others’ experiences with them.

Every stager has to start somewhere. If they haven’t staged a client’s home yet, they should at least be able to tell you about the many homes of their own that they’ve bought, staged and sold, and be able to provide the names of real estate agents they’ve worked with when selling these homes. The idea is to look for practical experience.

5. Neglecting to hire someone with real knowledge of the real estate market

You’re not looking for someone who just knows how to decorate. Make sure the home stager knows the local housing market. A home stager is as much a part of the real estate industry as a real estate agent, and they should have a good grasp of the market they’re in. If a stager doesn’t know how much homes usually sell for and how long they typically sit on the market, you should look for another stager in the area.

Because there isn’t an independent organization or association monitoring whether or not a house stager is operating professionally and providing a high-quality service, it’s buyer beware. If you avoid these five common mistakes as you search for the perfect expert home stager for your needs, you should be pleased with the professional you choose.

Happy “House Stager” Hunting!


Toronto-based, award-winning Interior Stylist, Red Barrinuevo is an Interior Decorator and Principal Designer of Redesign4more Inc., servicing clients in Toronto and the GTA. The firm’s known for enhancing and creating stylish yet functional spaces through their creative home staging, interior styling, and design services. To know more about Red and Redesign4more, visit www.redesign4more.com.

Written by internationally recognized home staging expert Debra Gould, The Staging Diva®, www.stagingdiva.com. © Copyright Six Elements Inc. Used with permission.Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Programwith over 4,000 students worldwide. Gould is the author of four home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more, visit www.stagingdivadirectoryofhomestagers.com





  • minecraft says:

    I am not positive where you’re getting your info, however great topic.
    I must spend a while finding out more or working out more.
    Thank you for fantastic information I was searching for this information for
    my mission.

  • minecraft says:

    Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed surfing around your blog posts.
    After all I will be subscribing to your
    rss feed and I hope you write again soon!

  • minecraft says:

    Hello I am so delighted I found your web site, I really found you by mistake, while
    I was searching on Bing for something else, Anyways
    I am here now and would just like to say kudos
    for a fantastic post and a all round interesting blog (I also love the theme/design),
    I don’t have time to read through it all at the moment but I have saved it and
    also added your RSS feeds, so when I have time I will be back to
    read a great deal more, Please do keep up the great jo.

  • minecraft says:

    Woah! I’m really digging the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s challenging to
    get that “perfect balance” between superb usability and visual appearance.
    I must say you’ve done a great job with this. Additionally,
    the blog loads very fast for me on Safari. Outstanding Blog!

  • minecraft says:

    What’s up, I want to subscribe for this blog to take newest updates, thus
    where can i do it please help.

  • minecraft says:

    Currently it appears like BlogEngine is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  • minecraft says:

    I think this is among the most significant information for
    me. And i am glad reading your article. But wanna remark on some
    general things, The web site style is great, the articles is really great
    : D. Good job, cheers

  • minecraft says:

    I just like the helpful info you supply in your articles.
    I’ll bookmark your blog and take a look at again right here
    frequently. I’m rather sure I will be told lots of new stuff right right here!

    Good luck for the next!

  • minecraft says:

    Hi, of course this article is in fact nice and I have learned
    lot of things from it about blogging. thanks.

  • Wow! This blog looks just like my old one!
    It’s on a totally different subject but it has pretty much the same page layout and design. Wonderful choice of colors!

  • Very good info. Lucky me I recently found your
    website by accident (stumbleupon). I have saved it for later!

  • Hello there, just became alert to your blog through Google, and found that it’s really
    informative. I’m going to watch out for brussels. I’ll be grateful if you
    continue this in future. Numerous people will be benefited from your writing.


  • Pretty! This has been a really wonderful article. Many thanks for supplying these details.

  • Remarkable issues here. I’m very glad to look your post.

    Thanks so much and I’m taking a look forward to contact you.

    Will you please drop me a mail?

  • What’s up, all is going nicely here and ofcourse every one is sharing information,
    that’s really excellent, keep up writing.

  • I visited several web sites however the audio feature for audio songs current at this website
    is actually fabulous.

  • I got this web site from my buddy who told me about this
    web page and at the moment this time I am visiting this web page and reading
    very informative content here.

  • Good day! I know this is kinda off topic nevertheless I’d figured
    I’d ask. Would you be interested in exchanging links or
    maybe guest authoring a blog post or vice-versa?
    My site covers a lot of the same topics as yours
    and I believe we could greatly benefit from each other.
    If you happen to be interested feel free to send me an e-mail.

    I look forward to hearing from you! Fantastic blog by the way!

  • Thanks for finally talking about >5 Massive Mistakes Home Owners Make When Hiring
    a Home Stager | REDESIGN4MORE : REDESIGN4MORE <Loved it!

  • There is certainly a lot to know about this issue.
    I really like all of the points you made.

  • Simply wish to say your article is as astounding. The clarity in your
    post is simply excellent and i can assume you’re an expert on this
    subject. Fine with your permission allow me to grab your feed
    to keep updated with forthcoming post. Thanks a
    million and please keep up the gratifying work.

  • Wow, amazing blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website is excellent, let
    alone the content!

  • Great goods from you, man. I’ve take into account your stuff
    prior to and you are just too magnificent. I really like what you have obtained here, certainly like what you are saying and the
    way wherein you are saying it. You make it entertaining and you
    still take care of to stay it smart. I can’t wait to learn far more from
    you. That is really a great web site.

  • Good blog you have here.. It’s difficult to find excellent writing like yours these days.
    I really appreciate people like you! Take care!!

  • Excellent items from you, man. I have keep in mind your
    stuff prior to and you’re just too wonderful.
    I actually like what you have bought right here, certainly like what you are saying and the way in which you are saying it.
    You are making it entertaining and you continue to
    take care of to keep it sensible. I cant wait to learn far more from you.
    This is really a tremendous web site.

  • It’s not my first time to pay a quick visit this web site, i
    am browsing this site dailly and obtain nice facts from here everyday.

  • I visit day-to-day a few web pages and sites to read articles or reviews, however
    this web site presents feature based posts.

  • I must thank you for the efforts you’ve put in penning
    this site. I really hope to see the same high-grade content by you later on as well.
    In fact, your creative writing abilities has encouraged me to get my own site
    now 😉

  • Hello there, just became alert to your blog through Google, and found that it is really informative.
    I’m going to watch out for brussels. I’ll be grateful if you continue this in future.
    A lot of people will be benefited from your writing. Cheers!

  • Just desire to say your article is as astounding. The clarity
    in your post is just nice and i can think you are knowledgeable on this subject.
    Fine along with your permission allow me to seize your feed to stay up to date with imminent post.
    Thanks one million and please carry on the enjoyable work.

  • Coconut Oil says:

    Hello to all, how is the whole thing, I think every one is getting more from this web site,
    and your views are pleasant in favor of new viewers.

  • Descargar facebook
    Hi there to every one, it’s truly a good for me to pay a
    visit this web page, it consists of useful Information. Descargar facebook

  • Everyone loves what you guys tend to be up too.
    This kind of clever work and reporting! Keep up the great works guys I’ve included you guys to
    my own blogroll.

  • Spot on with this write-up, I actually believe that this site
    needs much more attention. I’ll probably be returning to
    read more, thanks for the info!

  • Quest bars cheap fitnesstipsnew1 quest bars cheap 516999410492780544 quest
    bars cheap
    I’m extremely pleased to discover this great site. I
    need to to thank you for your time for this particularly fantastic read!!
    I definitely enjoyed every little bit of it and I
    have you book marked to see new information in your blog.

    Quest bars cheap fitnesstipsnew1 quest bars cheap 516999410492780544 quest bars cheap

  • It’s very simple to find out any matter on web as compared to textbooks, as I found this
    piece of writing at this website.

  • What’s up, every time i used to check webpage posts here early in the morning, because
    i like to find out more and more.

  • You could certainly see your expertise in the work you write.
    The arena hopes for even more passionate writers such as you who
    are not afraid to say how they believe. Always go after your heart.

  • Sling TV says:

    Great web site you’ve got here.. It’s hard to find quality writing like yours nowadays.
    I seriously appreciate people like you! Take care!!

  • Sling TV says:

    Wonderful website. A lot of helpful info here. I’m sending it to several buddies ans also sharing in delicious.
    And certainly, thanks for your sweat!

  • Great items from you, man. I’ve consider your stuff prior to
    and you’re simply extremely magnificent. I actually like what you have obtained right here, certainly like what you are
    stating and the way through which you say it. You’re making it entertaining and
    you still take care of to stay it smart. I cant
    wait to read far more from you. This is really a terrific site.

  • A person essentially assist to make significantly posts
    I would state. That is the very first time I frequented your website page and so far?

    I surprised with the research you made to create this particular put up extraordinary.
    Wonderful task!

  • You are so awesome! I do not suppose I’ve truly read anything like this before.

    So good to find someone with some genuine thoughts on this subject.
    Seriously.. thanks for starting this up. This web site is something that is needed on the internet, someone with
    a bit of originality!

  • Thanks for sharing your thoughts. I really appreciate
    your efforts and I will be waiting for your further write ups thank you once again.

  • Sling TV says:

    Thanks to my father who shared with me on the topic of this blog, this blog is
    truly amazing.

  • Sling TV says:

    Right here is the right site for anybody who wants to find out
    about this topic. You realize a whole lot its almost hard to argue with you (not that I personally will need to…HaHa).
    You certainly put a new spin on a topic which has been discussed
    for ages. Wonderful stuff, just excellent!

  • Sling TV says:

    We are a gaggle of volunteers and starting a brand new scheme in our community.
    Your site offered us with valuable information to work on. You’ve performed a formidable activity and our entire
    neighborhood will probably be thankful to you.

  • Sling TV says:

    I really like your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone
    to do it for you? Plz answer back as I’m looking to create my own blog and would like to know where u got this from.

  • Sling TV says:

    My brother recommended I might like this web site.
    He was entirely right. This post truly made my day.
    You can not imagine just how much time I had spent for this
    information! Thanks!

  • Sling tv coupons and promo codes for november 2018
    These are in fact great ideas in on the topic of blogging.
    You have touched some pleasant factors here. Any way keep up wrinting.

    Sling tv coupons and promo codes for november 2018

  • My partner and I stumbled over here by a different web page and thought I may as well check things out.
    I like what I see so now i’m following you. Look forward to looking over your web page
    yet again.

  • I’m amazed, I must say. Seldom do I encounter a blog that’s equally educative and amusing,
    and let me tell you, you have hit the nail on the
    head. The problem is something which not enough folks are speaking
    intelligently about. I am very happy that I stumbled across this during my search for something regarding this.

  • Hello There. I discovered your blog using msn. This is a very neatly written article.
    I’ll be sure to bookmark it and come back to learn more of
    your useful info. Thanks for the post. I’ll certainly comeback.

  • Thanks for sharing your thoughts on descargar
    facebook. Regards

  • Hi, Neat post. There is a problem together with your web site
    in internet explorer, would test this? IE still is the marketplace chief and
    a large part of other people will leave out your excellent writing because of this problem.

  • I like this article, useful stuff on here : D.

  • F*ckin’ awesome things here. I’m very glad to see your article. Thanks a lot and i am looking forward to contact you. Will you please drop me a mail?

  • mpl hack says:

    I like what you guys are up also. Such intelligent work and reporting! Keep up the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site 🙂

  • Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Cheers

  • Hi would you mind stating which blog platform you’re using? I’m going to start my own blog soon but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique. P.S Sorry for getting off-topic but I had to ask!

  • This is very interesting, You are a very
    skilled blogger. I have joined your feed and look forward to
    seeking more of your great post. Also, I have shared your web site in my
    social networks!

  • Hi! Someone in my Facebook group shared this website with us so I came to give it a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Superb blog and brilliant style and design.

  • excellent submit, very informative. I ponder why the opposite experts of this sector
    do not realize this. You should continue your
    writing. I am confident, you’ve a huge readers’ base already!

  • Incredible points. Outstanding arguments. Keep
    up the good work.

Leave a Reply

Your email address will not be published.